Cyber Week Campaign

For the Cyber Week campaign at Toy"R"Us, split-flaps were adapted as the campaign's visual identifier. Split-flaps are tiles that symbolize changing letters to reveal a new message.

The focus of this campaign was to deliver new and exclusive content to Toys"R"Us customers with a fun and creative approach. The split-flaps are a playful way to reveal a new savings message to consumers each week. 

 
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