Consumers are constantly notified of special sale events during the holiday season. For the Cyber Week campaign at Toy"R"Us, split-flaps were adapted as the campaign's visual identifier. Split-flaps are tiles that afford changing letters to reveal an updated message. The focus of this campaign was to deliver new and exclusive content to Toys"R"Us customers with a fun and creative approach.  

Black Friday Custom Font.png
Cyber Week Starts Today Email.png
Cyber Week Going On Now Email.png