Cyber Week Campaign
For the Cyber Week campaign at Toy"R"Us, split-flaps were adapted as the campaign's visual identifier. Split-flaps are tiles that symbolize changing letters to reveal a new message.
The focus of this campaign was to deliver new and exclusive content to Toys"R"Us customers with a fun and creative approach. The split-flaps are a playful way to reveal a new savings message to consumers each week.


