Going Bovine

A surreal dark comedy written by Libba Bray, Going Bovine follows the experiences of a high school junior named Cameron Smith as he suffers from transmissible spongiform encephalopathy, also known as mad cow disease. Cameron develops this disease by consuming raw beef at the fast food restaurant he works at.

A hand-made typographic font formed by raw beef and ketchup was applied onto a book jacket to mimic Cameron's story.