kiai! sushi bistro

kiai! (気合) is the Japanese martial arts term for the short yell or shout uttered when performing an attacking move. The goal for branding kiai! was to evoke a sense of strength and boldness throughout it's visual identity. Strong colors like black and red are paired with Japanese typographic symbols for strength, power, and honor.

A print menu along with restaurant material are designed with defining elements

Kiai Menu.jpg
Kiai Menu2.jpg