the Toy Box: Season 2 (2017)

The television channel ABC broadcasts a competition series where inventors present ideas for a new toy to a panel of kid judges. During each episode, the kids critique each invention and determine if it is worthy to proceed to the final round of judging.

During the season finale, one toy is chosen as the winner and is immediately put into production and sold at Toys"R"Us locations.

A custom line-drawn pattern is applied as a defining element of Toy Box season 2 branding. Digital assets including web banners, homepage spots, and email marketing were produced for this popular ABC television series.

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